Brand Strategy & Development

Different is good. Why you are different is even better.

We can help you stand out.

Using tools based in Design Thinking, we'll help you answer your why. Why you do what you, and why it should matter to people.

Here's how.

We refresh existing brands and we develop new ones. Our approach will help you better explain your identity, understand the people you serve, and stand out from the competition.

We develop logos, taglines, palettes, fonts, style guides, and supporting statements.

Our Approach: Agile, Collaborative, and Customer-Centric

1. DISCOVER

We begin with an intentional process to learn more about you.

Using innovation tools and a collaborative approach, we will work with you to define important details about your organization, your goals, your brand, and your audience.

2. PLAN

Our Agile project management system enables us to respond to unexpected opportunities and obstacles as they come up.

We will meet with you every 2 weeks for short “show and tell” meetings, where you can see progress, ask questions, and offer input. At any time, you’ll have access to the project plan and our Adaptive team.

3. DESIGN

We create sites using responsive design so your story is powerful on any device: mobile, tablet, desktop.

We write creative copy, select vivid imagery, and create user-friendly design that reflects your brand and supports your goals. Our interactive mockup process will give you multiple opportunities for offering feedback on the site's look and feel.

4. DEPLOY

We work on staging server, which means you can see exactly what your site will look like online without your users seeing it.

Our DevOps process ensures that we will deploy your project right the first time, and that we can rapidly redeploy to make changes, if necessary. Our developers have access to a central library where code is managed, so you won’t need to wait for the one and only person who knows your site.

5. MAINTAIN

We offer a modern, fully secured hosting strategy focused on maximizing user interaction and secure transactions.

Our hosting uses the same backbone that Amazon uses to provide services in North America. In addition, sites hosted with Adaptive will have access to our customizations, PCI compliance, and SSL-encrypted security. We manage all of the software and security updates so you can enjoy a maintenance-free website.

Ready to get started? 

Get in touch to request a quote, get more information, or see work samples.

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